E-commerce is a competitive market and each e-commerce business is unique.  Yet, there are patterns & principles that can be used to measure and grow e-commerce businesses. At drife, we provide e-commerce design & development services that include a custom & responsive platform and go-to-market strategy, including search engine optimization (SEO). We build using Magento Commerce for enterprise and WooCommerce for small medium business.

So… What exactly is E-Commerce?

Electronic commerce (E-Commerce or eCommerce) includes any transaction activities that are conducted via the internet. So, whenever someone buys or sell something on the internet, it counts as eCommerce. The attractive thing about eCommerce is its non-stop ease of access. We can basically do transactions anytime, anywhere. This is the main reason that the emerging industry is predicted to keep growing rapidly and in 2040, 95% of society’s transaction will be done online through eCommerce.

E-Commerce is a rising trend in Indonesia

The booming of online transactions in Indonesia started in 2018. Since then, Indonesian eCommerce industry has been on a constant rise. A lot of online businesses came up to the surface which now we know as Tokopedia, OLX, Blibli, Kaskus, Bukalapak, etc. ECommerce is currently a huge trend in Indonesia without question.

If you are interested in the world of online business, it is not too late to take eCommerce seriously. The most important thing you have to do when starting an eCommerce business is to keep yourself updated with the latest eCommerce trend. But the first thing that you should do is to decide which eCommerce models that you want to dive into.

Different eCommerce Models Based On

Involved Parties


eCommerce Business to Business (B2B) is an eCom that provides goods between businesses.


eCommerce Business to Consumer (B2C) sells goods directly to individuals/consumers.


eCommerce Consumer to Consumer (C2C) lets consumers buy and sell goods from each other.


eCommerce Consumer to Business (C2B) allows individuals to sell their products or service to companies/businesses

B2G / C2G

eCommerce Business/Consumer to Government (B2B) allows individuals or businesses to sell their products to the government.

Different eCommerce Models Based On


eCommerce that sells goods

This is the most popular one. This eCommerce model sells physical goods such as clothes, home equipment, accessories, etc. Consumer buys and do transaction through a dedicated online store.

eCommerce that provides services

This eCommerce model provides services and does not sell any physical goods. In this model you would usually find a freelancer, consultant, educator, etc.

eCommerce that sells digital products

This eCommerce is quite similar to the first type, the difference is that the goods sold are in digital form. For instance: ebook, software, online course, etc.

What are the benefits of eCommerce?

Reach bigger audience

Unless your conventional offline store is super unique and interesting, the chance for you to attract consumers far from your location is pretty small. With eCommerce, everyone with an internet connection can easily access your business and products.

Work while you sleep

The internet never stops running, so does your store. Even when you are asleep, as long as your eCommerce has the right features, it will always be open to consumers 24/7.

Save cost

Similar to brick-and-mortar stores, building an eCommerce also needs creativity and rigorous planning. Fortunately with an online store you do not need to pay any rent or electricity bills in the future which saves you a lot.

You do not need to manage the stock yourself

You do not even need any stock. It is called dropshipping. As a dropshipper, you only need to make the order and the manufacturer will directly send the goods to the consumer.

Work from wherever you want

Again, the internet frees you from the need to maintain an offline store daily with a fixed location. Consumers can access your business anytime, anywhere. So can you.

How to Start your E-Commerce Business

STEP 1 : Choose your product and know where to get it

Don’t rush it! Make sure that your choice of product is profitable and fits your budget. Carefully do some research on the current consumer behavior to better target them. After choosing the product, you need to carefully decide where to source it from.

STEP 2 : Start mapping out your eCommerce strategies

For a sustainable business, you need strategies to compete in the realm of eCommerce. You have to know who your competitors are, how to price your products, and the unique selling points around which you can build your branding.

STEP 3 : It is time to design your eCommerce brand

This is one of the most determining factors when it comes to your business’ branding future. Carefully think about your eCommerce name, domain name, logo, etc. Also you have to study deeply about Search Engine Optimization (SEO) so that your site pops up when someone searches it on Google, for example.

STEP 4 : Decide how do you want to sell it

Building your eCommerce from scratch is nowhere near easy because it requires various skill sets and experience. Depending on free resources on the internet will not be sufficient plus it takes you a huge amount of time which you can otherwise use for more important tasks.

Fortunately, you can simplify and shorten this process significantly by deploying a digital consultant such as Drife. Yes, this will take time and resources, too. But you have to remember that long-lasting and sustainable branding is most likely built by experienced experts with proven past results and projects.

This way, you can customize your eCommerce to make it as unique and original. Better branding now means better performance in the future.


Why should you use
E-commerce Service from Drife?

I’ts simply because Drife is a trusted choice for e-commerce development services with good successful track records. 

Our E-Commerce services provide a solid foundation for success, including:

  • Captivating and high quality UI/UX custom design for e-commerce 

  • E-commerce development solutions

  • Responsive design

  • Secure (HTTPS) website

  • E-Commerce SEO

  • Payment using Credit Card, Virtual Accounts, GoPay & many more

  • Logistic/courier with tracking

  • And more

At Drife, we provide end-to-end e-commerce design & development services from planning, development, until go-to-market strategy. Here are what Drife utilizes to build:

  • Magento Commerce. We are Adobe Partner
  • Storefront & shopping carts
  • Payment with Visa, Mastercard, Virtual Accounts from BCA, BNI, Mandiri, BRI, and more
  • Logistic with JNE, Tiki, J&T, Gosend, AntarAja and more
  • Google Search Marketing & SEO

Still in doubt? Take a look at our success story here

And if you already have your own website, do not wait any longer to improve its performance or even develop it further into Mobile Apps

Learn more about partnering with us by contacting us today!



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