Krispy Kreme Doughnuts, Inc. is an American doughnut company and coffeehouse chain based in Winston-Salem, North Carolina. Krispy Kreme founder Vernon Rudolph bought a yeast-raised recipe from a New Orleans chef and, in 1937, rented a building in what is now historic Old Salem in Winston-Salem and began selling to local grocery stores.
Krispy Kreme App
Krispy Kreme App integrates with micro-location technologies to activate store specific promotions. The app also equipped with menu viewer to flip thorugh while waiting in line and also digital loyalty cards.
The app wil notify users when they are eligible for a certain promotions such as birthday or location related promtions.
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